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Matthew McDaniel

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Founder, Head of Product and Marketing at ROOFLE

Blog Post by Matthew McDaniel

Matthew McDanielJan 9, 2026 2:41:26 PM3 min read

SalesRabbit Acquires Roofle to Unify Field Sales, Online Buying, and Production for Roofing and Home Improvement Contractors

Lehi, UT — Jan 6, 2026 — SalesRabbit, the leading all-in-one field sales management ...
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Matthew McDanielDec 29, 2025 5:18:19 PM3 min read

Google Just Changed Roofing Search: What the New “Online Estimates” Filter Means for Contractors

Homeowners searching for roofing contractors are no longer just comparing reviews and ...
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Matthew McDanielAug 30, 2025 7:53:41 PM2 min read

Best Practices For Implementing Instant Online Roof Quotes On Your Website To Maximize Conversion Rate

Implementing instant online roof quotes can significantly boost your website's conversion ...
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